Company Profile

The Asian Trails companies have established a network which now covers all major Asian tourist destinations. With offices in all strategic inbound tourism centers throughout South East Asia, the Asian Trails uniform can these days be seen in most countries in the region, from Thimphu, in the Kingdom of Bhutan to the Lesser Sunda Islands in the Indonesian Republic.

The Asian Trails vision was first conceived in 1999 by a consortium of shareholders, most prominently Luzi Matzig (Lersan Misitsakul). Luzi Matzig had formerly been with Diethelm Travel Thailand for 29 years. Evie Diethelm whose great grandfather founded the Diethelm trading company at the end of last century became the major investor in the company, and was in the years that followed bought out by the shareholders of Asian Trails Holding Limited.

Asian Trails offices are located in Cambodia, Indonesia, Laos, Malaysia, Myanmar, Thailand and Vietnam. The organization was deliberately set up as a network of independent companies bound to each other by agreements and was in a second step integrated into Asian Trails Holding Limited in Gibraltar that today owns 51 % of all companies. The shareholders of Asian Trails Holding as well as directors of all Asian Trails companies are Luzi Matzig, Laurent Kuenzle, Jacques Guichandut and Roger Haumueller.

The remaining 49 % of the shares are owned by the Asian Trails country managing directors and local partners. A major partner in Indonesia is the Panorama group, one of the leading tour companies in the country. In Vietnam Asian Trails cooperates closely with Duong Mon Chao A, a Vietnamese private company which set up offices in Ho Chi Minh City, Danang and Hanoi under Director Ms. Bui Thuy Tien. In Bhutan a business cooperation agreement has been signed with Pristine Druk-Yul Tours & Travel for Asian Trails Bhutan, with its head office in Thimphu.

Luzi Matzig personally is the majority shareholder and Managing Director of Asian Trails Ltd. in Thailand and also acts as Group Managing Director for all companies outside Thailand.

Asian Trails Ltd. Thailand, was the first to start operating on September 09, 1999 with a staff of now 120-plus experienced managers and travel specialists. Its headquarters are in state-of-the-art offices on the 15th and 16th floors of Mercury Tower in downtown Bangkok, with easy access by sky-train, buses and taxis. There are branch offices in Phuket, Khao Lak and Samui and the company handled over 162’000 clients in Thailand during 2003 with sales of 674 Million Baht. Asian Trails Ltd. is an official IATA accredited agent and offers favorable air ticket deals ex Thailand.

As official handling agents for major international tour operators such as the Kuoni Group of companies including Kuoni Switzerland, France, Spain and Holland (Special Traffic), as well as for TUI Touristik Union International, Asian Trails provides quality destination services to multilingual clients at competitive rates.

All Asian Trails companies operate on the same platform, the PAXYS 2000 passenger handling system. Asian Trails has created the only truly integrated service net in Asia, where the lines between front and back offices have subtly been blurred by database management, and full use is made of information technology. Online access via the web with instant confirmations of reservations and rates for hotel bookings and package tours was introduced in August 2001, followed by an XML platform allowing selected partners direct access to Asian Trails’ database which was introduced in mid 2003.

An efficient team of motivated and experienced managers who know their individual terrain extremely well work in harmony towards the same goal. All are continuously scouting for innovative products and are in daily contact with each other, sharing ideas and information. Training programs are coordinated throughout the network to ensure that quality is maintained at a consistent level everywhere and at all times.

Asian Trails has become a standard and aspires to be seen as the benchmark against which others are judged.

!!! Happy Flying !!!

Asian Trails Travel Sites

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